Studio Rêves is rightly renowned for its inimitable technology. However, that what commenced as a small home-run business has grown into the large enterprise envisioned, is credited primarily to its people.
First-generation jewellers, the Menda brothers, Dheeraj, Niraj and Anuj are the third generation of their maternal family to trade in precious-stones. With familial roots in the Lakhi Group (a DTC sightholder diamond manufacturing and trading company based in BKC, Mumbai), they found strong mentors in their maternal uncles, who taught them the ins-and-outs of the diamond industry, and are their "go-to" support for big decisions, to this day.
All three brothers are Directors and equally involved with marketing and sales. Responsible for long-term strategy of the Company, Dheeraj chalks out its new destinations; In charge of technology and operations, Niraj designs the ship to get there; Responsible for HR and manufacturing processes, Anuj gets everyone at the Company to row the boat!
Sisters, Krsna Lakhi Kalra and Prerna Lakhi Bakshi also guide in different areas of the business – Krsna with marketing, merchandising and design advise ; Prerna with promotion ideas in some international markets.
Anuj's wife Kanishka Menda, an award-winning jewellery designer is an integral part of the jewellery designing process of the brand. She was also involved with merchandising, design and product development.
What started out as a tiny manufacturing business with 2 craftsmen working at the Mendas' residence organically and eventually grew to a greater team. Establishing firm base in the wholesale market before changing strategic direction.